SEO Consultant & Content Marketing Strategist
Work directly with an experienced SEO and content marketing consultant to build long-term growth for your B2B or B2C business in both local and international markets. I combine audience insight, useful content, technical SEO and AI search, staying involved from our first conversation through to delivery.
The goal is not simply to rank.
It is to become a source worth finding, trusting and recommending.
That trust should lead to better decisions, meaningful actions, conversions and sustainable business growth.
+64.7%
Organic clicks from outside Japan, year on year
Luxury property firm in JapanAfter a phased multilingual migration
Read the Japanese property case study0 to 39
Peak monthly enquiries from the US and Europe
Beauty manufacturer in ChinaSix-figure USD in potential orders a month
Read the beauty manufacturing case study2–3×
Sales growth in Singapore, Hong Kong and Taiwan
Home appliance retailer from BelgiumThrough SEO and locally tailored content
Read the international appliance retail case studyMethodology
Keyword & Content Research
Understand what people search for, what sits behind that demand and where meaningful opportunities exist.
Keyword research, search intent mapping and competitor gap analysis turn scattered queries into a picture of where the market is actually looking.
Content Strategy
Decide what information should exist, how topics connect and how content can support different customer needs.
Topic clusters, content mapping and a clear information architecture build topical authority instead of a pile of unrelated pages.
Content & Experience
Design for people and the AI agents helping them research.
Clear headings, specific facts and useful links make an offer easier to interpret. Comparisons, service conditions and well-placed next steps then help a visitor decide whether to enquire or buy.
Technical SEO
Create the technical structure that helps search engines crawl, interpret and index information reliably.
Crawl budget, indexation control, structured data and Core Web Vitals decide whether good content ever gets the chance to compete.
People · Search Engines · AI
Build depth, clarity, evidence and authority until the brand becomes a reference in its field.
Evidence other people can verify is what earns backlinks from sites worth being cited by, and what AI systems reach for when they answer.
Conversion · Sustainable growth
Turn relevant traffic into meaningful enquiries, sales and lasting customer relationships.
Continually improve content and conversion journeys to build sustainable business growth, rather than short-term spikes in traffic.
Services
SEO strategy
Understand how people search, where demand is changing and which opportunities are worth pursuing.
Turn that understanding into a clear direction for your business.
The work can include
Content design
Your next customer may arrive through a search result or an AI recommendation.
I design content that people and AI agents can understand: clear answers, credible evidence and explicit service details. Agentic content design connects that clarity with useful comparisons and next steps, supporting citation opportunities and turning interest into enquiries.
The work can include
Technical SEO
Keep your search foundation reliable as your website and markets evolve.
Connect technical priorities to the content and customer journeys they need to support.
The work can include
Keep learning. Keep adapting.
Research, content and technical SEO working together as your customers, markets and business change.
Explore SEO servicesSpecialist solutions
The same disciplines, applied differently depending on the market, the buyer and the decision being made.
An AI answer may introduce your business before someone visits the website. Specific, well-supported explanations give those systems clearer material to reference. I connect that work with a page that answers the buyer’s next question, because being mentioned and earning an enquiry are different parts of the journey.
Translated pages carry the assumptions of the market they were written for. Each market needs its own demand research and content structure, connected by a shared technical foundation rather than a copied playbook.
Most organic revenue is decided on category and comparison pages, long before the product page. The work is giving those pages something worth reading, and keeping faceted navigation from burying them.
B2B demand is small in volume and long in cycle, so search volume is a poor guide to value. Priorities come from the questions a buying committee works through, not from the biggest numbers in a keyword tool.
Rankings and enquiries fail for different reasons, and more traffic rarely fixes the second one. The work connects what someone searched for to what the page offers next, so the measure is qualified enquiries rather than visits.
Every discipline works towards
one outcome.
From visibility to international growth
People · Search Engines · AI
Create information that people trust, search engines can understand and AI systems can draw from, then adapt that visibility to the decisions, enquiries and conversions that matter in each market.
Markets
International growth does not come from exporting one local playbook. These stories show how language, intent, competition and customer expectations change the work market by market.
Explore international SEO services
About
Good search strategy begins with a good question.
As an SEO and content marketing consultant, I work with businesses across international markets. I connect audience research, editorial strategy and technical SEO, helping teams decide what to create, improve and measure.
My earlier experience in journalism helped shape a habit of asking questions and making complex ideas clear. Today, I bring that curiosity to understanding your customers, your business and what will make a meaningful difference.
I lead the strategy and stay closely involved in the work. You speak directly with me about priorities, progress and decisions, with trusted specialists brought in when needed.
Insights
Perspectives on useful content, better search experiences and the technical decisions that matter.
Explore all insightsChoose search platforms around customer questions, adapt useful content and measure what discovery contributes across social media, Google and AI.
Understand why people search, then plan the right page and content to answer their needs.
Diagnose low CTR and prioritise search opportunities by visibility, relevance and commercial value.
Start a conversation
Be the brand people trust, and grow sustainably.
A new market. A clearer content direction. A stronger search foundation. Let’s find the right starting point.
