Skyrocket Traffic And Sales with Google Ads
Google Ads is one of the fastest and most effective ways for a brand to establish online visibility. I will help you to research and define the right audience, create persuasive ads and manage your marketing campaign effectively to maximize your ROI. Popular use cases of Google Ads include:
🥳️ Drive traffic to your website through Search & Display Ads
🚀 Increase the Number of Downloads Using App Campaign
🎬 Engage YouTube viewers with Video Ads
🛍 Promote products of your online store using Shopping Ads
Why Advertise on Google Ads?
Reach your target audience immediately after launching the advertising campaign, enabling a quicker result than SEO or other organic marketing strategies.
You can reach target customers based on languages, locations, keywords, interests, age, gender, parental status, etc. You can also exclude specific groups from seeing your Ads.
Various Marketing Channels
Google Ads is not only about Search Ads. The Google Display Network (GDN) is a group of over 2 million websites, videos, and apps, allowing your Google Ads to reach a more vast audience.
Top Positions Guaranteed
Google Ads guarantees the above-the-fold placement for your chosen keyword on the search result page, significantly increasing your brand’s visibility to the target audience.
SEO Vs. Google Ads:
Which is Better?
- Focuses on traffic from organic searches
- Take a longer time than PPC campaigns to see the ideal result
- Lower your long-term marketing budget after reaching top positions
- Generate traffic, leads and sales for your website, and strengthen your online authority
- Targets paid searches and displays ads from an extensive network
- Start drive traffic immediate
- Invest persistently to maintain your website’s visibility
- Generate traffic, leads and sales for your website
Why Not Both?
There is no absolute conclusion on whether SEO or Google Ads is better. It depends on the nature of products and services, keywords’ competitiveness, marketing goals, duration, and budget.
For instance, an authoritative brand in an industry can use informative content to achieve SEO results more effectively than a newly established business. On the other hand, if you are targeting some viral keyword, paid ads help your brands gain visibility over a short period.
Applying Google Ads and SEO Strategy simultaneously won’t be a wrong decision if you want to test which marketing channel is the best to convert your target audience.
FAQs About Google Ads
What types of campaigns are available on the Google Ads platform?
Types of campaigns you can choose on Google Ads include Search, Display, Performance Max, Shopping, Video, Discovery, Smart, App and Local.
What is PPC?
PPC stands for pay-per-click. Google Ads is a type of PPC advertising service which advertisers only pay when their ads get clicked. This provides a cost-effective solution allowing businesses to reach their targeted audience on their customized budget.
What is SEO?
SEO stands for search engine optimization. It is the process of making better use of digital content targeting specific keywords to increase the website’s visibility and organic traffic from search engines such as Google, Yahoo, Bing, and Baidu.
The ultimate goal of SEO can vary from increasing sales, promoting brands’ images and raising awareness, generating more leads, educating the audience, and so forth.
Mechanisms of SEO can be categorized into on-page SEO and off-page SEO. On-page SEO refers to the ranking factors that the website owners can enhance by making changes such as creating fresh content and optimizing the headlines, meta description, subtitles, or web pages’ structure to comply with the search engine’s algorithm.
What is SEM?
By a more precise definition, Search Engine Marketing (SEM) means driving traffic to your site from search engines from both organic and paid results. Both SEO and PPC (pay-per-click) are types of SEM. However, on many occasions, people use the term SEM to refer only the paid search marketing.
Does Google Ads work for small businesses?
Absolutely. There is no minimum budget for Google Ads. SMEs can start advertising and customize how much they invest in the campaigns. Once a campaign has been launched, you can continuously optimize it, reaching a border audience and making it even more cost-effective.