Hong Kong SEO Solution

Need a SEO solution to generate organic traffic for your eCommerce business?

Looking for a Content Specialist to localize your website for the Hong Kong market?

Want to create highly engaging blog posts to convert your audiences?

Kickstart your Content Marketing Strategy in Hong Kong with 3 Steps

Step 1

SEO Keywords Analysis
& Set Strategy

Analyze your business and competitors. Find out the Top 10 keywords with high conversions.

Set up an efficient strategy and schedule of optimizing and creating landing pages and blog posts.

Step 2

Localization
& Content Creation

Translate or localize your website all digital content into Cantonese (Traditional Chinese) and English.

Create original content that matches the search intent of your targeted audience in Hong Kong.

Step 3

Review Rankings
& Optimize Conversions

Review the initial result of the SEO content. Optimize the wordings & CTAs to enhance conversion rate.

Expand the content to cover more topics and keywords that increase your conversions.

Why SEO?

Original and high-quality content is the foundation of SEO strategy. It helps companies build trust & credibility examined by Google and the real audience, which is essential for every business to reach their digital goals.

SEO also increases the organic traffics of your website and brings you conversions consistently. The visitors of your website are most likely the ones with their search intent highly related to your products and services and eventually, you are building a sustainable profit-making model with relatively low cost.

If your website is on the 1st page for your targeted and convertible keywords, it means you are already owning a valuable asset of localized content that speaks for your brand and communicate with your customers.

Who am I ?

I am Manson, a Content Marketer & Personal Finance Writer based in Hong Kong.

I am experienced in content marketing and Chinese language localization for businesses and eCommerce clients worldwide who want to enter Hong Kong, Taiwan, or China markets.

I come from a journalism background where I have been trained to be an efficient writer and storyteller. I write user-friendly and highly engaging content and have produced successful pieces of content for my clients worldwide.

Contact me at: hello@manson.space

Hong Kong SEO & Content Marketing 101

What is SEO?

SEO stands for search engine optimization. It is the process of making better use of digital content targeting specific keywords to increase the visibility of and organic traffic of a website from search engines such as Google, Yahoo, Bing, and Baidu. The ultimate goal of SEO can vary from increasing sales, promoting brands’ images and raising awareness, generating more leads, educating the audience, and so forth.

Mechanisms of SEO are broadly categorized into on-page SEO and off-page SEO. On-page SEO refers to the ranking factors which the website owners can enhance by making changes within the website itself, for example, creating fresh content and optimizing the headlines, meta description, subtitles, or webpages’ structure to comply with the search engines’ algorithm. Off-page SEO, on the other hand, are the factors and events that occur outside of your website that impact your ranking. Building backlinks is the core element of off-page SEO and one of the most determining SEO ranking factors.

How can SEO increase my sales and conversions?

Search engine optimization’s power lies in the fact that customers usually search for a keyword because they have a specific need.
If SEO works appropriately on your website, you are generating traffic from your targeted customer group 24/7. It will no doubt give you a huge potential of increasing sales.

What languages do Hong Kongers speak and write?

Hong Kong (Cantonese: 香港) is a “biliterate and trilingual” city in East Asia. 88.9% of Hong Kongers speak Cantonese in their daily life. The second popular language is English (4.3%), followed by Other Chinese dialects (3.1% ), Mandarin / Putonghua (1.9%), and other languages (1.9%).

Both Chinese and English are the official languages in Hong Kong. Many people in the city are trilingual who speak Cantonese, Mandarin, and English.

As for the written Chinese language, the majority of people are using Traditional Chinese, while the Mandarin speaker may use Simplified Chinese if they are coming from Mainland China. In the below image, you can see that Google HK provides three languages (English / Traditional Chinese / Simplified Chinese) for the users to choose from.

👉Learn more about the differences between Cantonese and Mandarin.

So what is the best language for business or eCommerce websites targeting the majority population in Hong Kong?

Cantonese for sure! As most Hong Kongers’ mother language is Cantonese, there is no doubt that Cantonese content will bring you the highest conversions in Hong Kong. English, on the other hand, is a business language that people use in their working life. Banks, governments, giant enterprises, high-ended retailers, or businesses targeting professionals usually have a Hong Kong English website even though it is usually less engaging than the Cantonese one.

Which search engine is the most popular in Hong Kong?

Like most of the people around the world, Google is the #1 search engine in Hong Kong, which occupied more than 90% of the market share according to the figure of StatCounter. Other search engines that are used in the city include Yahoo! (6.94%), Bing (1.55%), Baidu (0.64%), DuckDuckGo (0.07%), and MSN (0.04%).

Therefore, it is obvious that you should focus on Google if you want to maximize the performance of your SEO and SEM campaigns.

Does SEO work for Small businesses?

Due to the marketing budget limitation, it is uneasy for SMEs to compete with large companies in most advertisement channels. However, in the search engines battlefields, SMEs can always optimize their websites to the first page of Google with the right approach. And more importantly, it’s a relatively low budget marketing funnels which are affordable for most SMEs.

How should an overseas company start Cantonese SEO Localization strategy for the Hong Kong market?

The ultimate goal of localizing your website’s content in Cantonese is to make your conversion funnel work in the Hong Kong market.

The first step of localizing a website involves is to translate all the content into the local language. Secondly, foreign businesses will have to proceed with localized SEO strategies like building local backlinks, getting listed on Google My Business and local yellow pages, gaining local media exposure, etc.

But a successful SEO Localization strategy involves much more than merely translating a website’s content and making your content loved by Google’s algorithm. You will have to adapt the whole website into the cultural context, which requires consideration of languages, images, interface, social media channels, local competition, payment methods, local laws, business habits and much more. Reach out to me and learn more about setting up your local SEO strategy in Hong Kong.

Why should you hire a freelance SEO expert instead of a digital agency?

A digital agency consists of managers, junior copywriters, and even outsourced their work to a third party. They are efficient in the division of labour, but you never know who is the one working on your project. If you work with me, you are working with a storytelling and SEO expert with a trackable record in achieving brands’ content marketing goals. As a freelancer, I focus on fewer projects simultaneously, so I can always pay attention to your need and maintain tight communication with you throughout the project.