SEOcrawl Review: Search Console Data Made Actionable

Last Updated: 2 Dec, 2023

As an SEO consultant, I use various tools in my daily routine, such as Google Search Console (GSC), Ahrefs, and SE Ranking. Analyzing and determining valuable insights could be time-consuming, often requiring integrating data from multiple platforms into one coherent report. This is where SEOcrawl has the potential to make a significant impact on the workflow of every SEO marketer.

SEOcrawl effectively replicates the manual processes I previously undertook with several tools. It’s not just the automation that stands out; it’s the accuracy and comprehensiveness of data analysis. The way it aligns with my preferred method of presenting SEO performance data is a great plus. Below are some of the key features of SEOcrawl that I like the most.

GSC-Centric Approach: Real Data Utilization

The mainstream SEO tools’ logic in providing insight is tracking target keyword positions and multiplying a search volume by a click-through rate to estimate visibility and market share. It’s a method steeped in assumptions, a calculated guess at best. While these tools incorporate GSC data, it often feels like an afterthought, a secondary feature rather than the main one.

However, SEOcrawl differentiates itself by providing a GSC-centric approach. This is the part I admire most about the tool. SEOcrawl flips this script by primarily harnessing data directly from GSC. Why is this significant? GSC data isn’t a forecast or a projection; it’s the most reliable performance data in the SEO world. It’s straight from Google’s vaults.

By focusing on GSC data, SEOcrawl provides a more authentic, accurate reflection of website performance. This isn’t just a minor tweak in functionality; it’s precisely what I believe is how SEO analytics should be approached. 

Moreover, in Asian markets, where search volume data often lack accuracy, standard SEO tools may falter, particularly when compared to their effectiveness in North American markets. This is where SEOcrawl can even distinguish itself. Its reliance on Google Search Console data provides a robust and reliable foundation for SEO analytics, offering clarity and precision where other tools may struggle.

Rank Tracker: Highly Customizable and User-Friendly 

The Rank Tracker feature in SEOcrawl, much like its counterpart in SEOClarity, allows tagging URLs and keywords. However, SEOcrawl’s edge lies in using Google Search Console’s accurate data, elevating its functionality and making it more usable and reliable than other tools.

The Rank Tracker doesn’t just track keywords; it categorizes them by URL, tag, and folder, providing a multi-dimensional view of keyword performance. The tool goes further by differentiating between brand and non-brand keywords, a distinction that is crucial for tailored SEO strategies. You can track the changes month-to-month by selecting either the “Keyword Map” or “URL Map”. In my experience with SEOcrawl, I’ve harnessed this feature to enhance my SEO strategies in several ways:

  • Topic-Based Tagging: I tag URLs and keywords based on specific topics. This approach helps understand which topics are gaining traction and which need more attention. Analyzing performance based on topics allows me to tailor my content strategy to align with audience interests and search trends.
  • Search Intent Classification: Tagging based on search intent (transactional, navigational, etc.) allows me to see how different types of queries are performing. This insight is crucial in optimizing content to match user intent, ensuring that my pages are visible and relevant to the searcher’s needs.
  • Monitoring Selected URLs and Keywords: I use tags to monitor specific URLs or keywords critical to my strategy closely. Whether it’s a high-value landing page or a set of competitive keywords, this focused monitoring helps me swiftly identify changes in performance and adjust tactics accordingly.
SEOcrawl SEOcrawl Review: Search Console Data Made Actionable

Leveraging Advanced Filtering for Strategic Gains

SEOcrawl also provides a Visibility reports that track lost keywords or changes in traffic. And it has an Insights report that looks into complex phenomena like keyword cannibalization and unveils hidden opportunities. This aspect of the tool is essential for fine-tuning SEO strategies and pinpointing areas ripe for growth.

My approach often involves utilizing SEOcrawl’s Advanced Filtering feature to unearth potential opportunities. I frequently filter for keywords ranked between #10 and #30 with high impressions. This specific range is a goldmine for strategic improvement. Keywords within this bracket are on the cusp of breaking into the top positions. With a moderate push in their rankings, they can lead to a substantial increase in traffic. By focusing on these keywords, I can efficiently allocate resources to improve rankings where it counts the most, thereby enhancing overall SEO performance in a measurable and impactful way. This tailored use of SEOcrawl’s filtering capabilities makes it a potent tool.

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Integrating Annotations for Insightful Performance Tracking

SEOcrawl’s Annotations feature is a unique tool that significantly enhances the analytical capabilities of SEO. This feature allows users to directly mark key events, such as SEO actions or Google algorithm updates, within their performance timeline. For SEO professionals, this means being able to correlate specific actions with changes in website performance, keyword rankings, and URL behaviors. By annotating the implementation of a new SEO strategy or an algorithm update, they can visually trace and understand the direct impact of these events on their website’s SEO performance.

The SEO team can identify the exact effects of their strategies or external changes on their search rankings and traffic. This level of precision is invaluable for refining SEO tactics, allowing for a more nuanced understanding of what drives changes in performance. Annotations also can play a crucial role in client communications. This feature enables agencies to demonstrate the tangible results of their SEO initiatives. 

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Streamlining Workflow with Task Management and White Labeling

SEOcrawl offers a suite of particularly valuable features for agencies and consultants, streamlining workflow management and enhancing client relationships.

SEOcrawl allows for delegating and tracking specific tasks, ensuring every team member is aligned with project goals and deadlines. The capability to invite team members to access project data streamlines the collaboration process, ensuring all team members have real-time access to vital information.

The White Labeling option allows agencies to present SEOcrawl’s data and insights under their own brand, enhancing professionalism and reinforcing brand identity with clients. 

Suggestions for Improvements in SEOcrawl

  • Saved Reports and Shortcuts: Introduce a feature for saving reports or creating shortcuts. This would allow users to quickly return to specific filters or views they were working on previously, enhancing efficiency and user experience.
  • Competitor Analysis and Content Gap Analysis: Develop a comprehensive competitor analysis feature to offer insights into competitors’ SEO strategies, paired with a content gap tool. This dual approach would help users identify and leverage opportunities by highlighting what competitors are ranking for and revealing gaps in their own content strategy.
  • SERP Research Tool: Implement a SERP research feature to delve into search engine results pages. This tool would enhance understanding of keyword trends, user search intent, and critical ranking factors, providing a more rounded and strategic approach to SEO planning.

Conclusion: The Practical Edge of SEOcrawl in SEO Analytics

SEOcrawl distinguishes itself in the realm of SEO tools by effectively utilizing Google Search Console data, making this information more actionable for its users. Unlike tools that rely on estimations, SEOcrawl’s approach is grounded in real, tangible data, offering a more accurate and transparent view of SEO performance. This key aspect enhances the tool’s practicality, enabling users to navigate the complexities of SEO with more clarity and precision.

The current capabilities of SEOcrawl are commendable, and its planned roadmap suggests ongoing improvements and expansions. This forward-looking perspective is promising, indicating that the tool will continue evolving and become more integral for SEO professionals, especially in managing multiple projects or agency settings.

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