Are you tired of your website being buried on the second or third page of search engine results? Do you want to drive more traffic and increase conversions? Look no further! Here’s the ultimate SEO cheat sheet that helps kickstart your SEO project confidently.
This comprehensive cheat sheet covers all the essential elements of SEO, from basic setup to keyword research and on-page and off-page optimization. At the end of the checklist, I also include some top SEO tips that are particularly useful for the Hong Kong market.
Whether you’re a small business owner, SEO marketer, or just someone looking to improve your personal website’s visibility, this cheat sheet help improve your search engine rankings. Get ready to see your website soar to the top of search engine results and watch your traffic and conversions soar.
Jump to Your Selected Section:
- SEO Checklist 1: Basic Setup Tasks and Project Management
- SEO Checklist 2: Keyword Research
- SEO Checklist 3: On-Page SEO – Content
- SEO Checklist 4: On-Page SEO – Technical
- SEO Checklist 5: Off-Page SEO
- Extra: SEO Tips Particularly Useful for Hong Kong Market
SEO Checklist 1: Basic Setup Tasks and Project Management
- Set up Google Analytics on your website to track traffic, engagements, conversions, and all other key metrics, which help you understand how users interact with your site and how to improve their experience.
- Submit your website to Google Search Console and verify ownership. This gives you access to valuable data such as search queries, click-through rates, and crawl errors, which can help you improve your website’s visibility and SEO performance.
- Set up third-party tools, such as SEMrush, Ahrefs, etc., to track your rankings, traffic, backlinks, and other vital metrics.
- Create a content calendar to plan and schedule your content to ensure you regularly publish and update new and relevant content.
- Create social media accounts for your business and link to your website to increase your website’s visibility and drive more traffic.
- Monitor your website’s targeted keywords rankings and take proper actions as needed.
- Build your website with an SEO-friendly CMS to ensure the marketing guys can manage it efficiently.
- Establish a Google My Business account to increase visibility to the local audience.
SEO Checklist 2: Keyword Research
- Identify your target audience and the topics that are relevant to them.
- Use keyword research tools such as Google’s Keyword Planner, SEMrush, and Ahrefs to kickstart your keyword research.
- Select appropriate and valuable keywords that give your website growth opportunities. Those keywords can be high search volume or long-tail keywords with lower search volume and competition.
- Create a list of the keywords you want to target and group them into categories.
- Analyze the competition for your target keyword by looking at the relevant scores on KWR tools or analyzing the first page of search results.
- Consider the user intent behind the keywords and optimize your website’s content accordingly.
- Discover some LSI (Latent Semantic Indexing) keywords to help search engines understand the context and relevancy of your content.
- Regularly review and update your keyword list to ensure it is relevant and actionable.
- Use the result of your keyword research to create and update your content calendar to ensure targeting the right keywords in your content.
SEO Checklist 3: On-Page SEO – Content
- Use keyword-rich titles, headings and sub-headings, and meta descriptions.
- Optimize your content for keyword density, readability, and user experience.
- Use H1, H2, and H3 tags to format your content and improve the content structure and readability.
- Include internal and external links in your content.
- Use subheadings, bulletin points, tables, and other formatting options to break up your content and make it easier to read.
- Use delightful images or interactive elements to engage your audience and improve user engagement, dwell time, and conversions.
- Carefully consider and design the user experience to improve user engagement and conversions.
- Use alt text for images to improve accessibility and help search engines understand the context of the images.
- Use LSI (Latent Semantic Indexing) keywords and synonyms to help search engines understand the context and relevancy of your content.
- Create high-quality and informative content that is valuable to your audience.
- Regularly update and freshen up your content to keep it relevant and engaging.
- Use schema markup to help search engines understand the content of your page.
- Optimize your content (such as using lists and tables) for featured snippets to increase visibility and drive more traffic.
- Include core keywords in your URLs. Keep it short, descriptive, and easy to read.
SEO Checklist 4: On-Page SEO – Technical
- Ensure your website is mobile-friendly and responsive.
- Use a fast and reliable hosting service with more than 99% uptime.
- Use clean and valid HTML codes, and avoid complex and bulky codes.
- Create a sitemap for your website to help search engines understand the structure of your site and find all of your pages.
- Create a robots.txt file to control which pages and sections of your site should be indexed by search engines.
- Run a technical SEO audit on your site to find and fix any technical issues affecting your visibility on search engines.
- Use Google’s PageSpeed Insights to identify ways to improve your website’s Core Web Vitals and loading speed and fix LCP, FID, and CLS issues.
- Use a secure (HTTPS) connection to encrypt your website’s data and improve security.
- Use “rel=canonical” tags to prevent duplicate content issues.
- Use 301 redirects to redirect traffic from old pages to new pages.
- Optimize your website’s load time by compressing images and minifying code.
- Use the “hreflang” attribute to indicate to search engines which language version of a page to display to users.
- Use social media meta tags to control how your pages appear when shared on social media.
- Use the “nofollow” attribute to inform the search engines that certain links on your website should not be followed.
- Use descriptive, keyword-rich file names for images and other media files.
SEO Checklist 5: Off-Page SEO
- Create high-quality, unique content that attracts other websites to link to your content.
- Write guest posts for other websites with high Domain Authority and include a backlink with anchor text to your website.
- Reach out to other websites and ask them to link to your website when your website can provide valuable and relevant information.
- Check which websites mention your brand online and ask them to give you a backlink.
- Collaborate with other websites and create content together, which helps you both gain backlinks.
- Use social media to promote your website and its content.
- Analyze major competitors’ backlinks profiles and consider getting some of the valuable links.
- Make use of PR strategy to increase brand awareness and gain link opportunities.
Extra: SEO Tips Particularly Useful for Hong Kong Market
- Focus on Traditional Chinese/Cantonese: While many Hong Kong residents can speak English, Traditional Chinese/Cantonese is still the primary language for many Hong Kong users. Be sure to include Traditional Chinese/Cantonese versions of your content to reach a wider audience. Be aware of the difference between the written form of Traditional Chinese and spoken Cantonese.
- Pay attention to Mixed Language Keywords: Hong Konger always mingles English with Cantonese in a single sentence. Therefore, you will find a single keyword containing Cantonese and English terms.
- Use local SEO strategy: Register a Google My Business Account with a Hong Kong address, get some local media exposure, and some local .hk backlinks, all help improve exposure and SEO rankings for your business. Also, remember to use local keywords and phrases in your content, such as the names of local neighborhoods and landmarks.
In conclusion, SEO is a continuous process that requires attention, knowledge, and patience to be done correctly. This SEO cheat sheet is a great starting point for optimizing your website, improving your search engine rankings, and driving more traffic and conversions. Remember to keep an eye on the ever-evolving SEO landscape and adapt your strategy accordingly. And most importantly, creating high-quality and informative content that is valuable to your audience is always the foundation of any SEO strategy.